A tragic accident was made into a P.S.A that will haunt and shock you, but hopefully it will save lives as well.

#1 The Accident Prevention Bureau of Switzerland has started a campaign that utilizes dark humor

Its most recent commercial will strike a nerve with most anybody who watches it, and it begins with this cheeky narrator.

#2 And the protagonist is a fictitious 24-year-old young man named Jonas

He is doing nothing more than texting and walking when we are first introduced to him.

#3 His eyes remain locked on his smartphone as the PSA video progresses.

Clearly, the focal point of the campaign is to highlight the global phenomenon that is cell phone addiction.

#4 But this scene will shock you

If you look closely, he only looked one way before crossing the street. Is this message too graphic or emotional enough to elicit real change?


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