It was just a normal day in the shopping district of Bangkok, Thailand. But some people got quite an unexpected shock. The advertising agency Ogilvy & Mather Advertising Bangkok started this campaign together with PETA Asia to open the eyes of lovers of leather goods in the capital city of Thailand. When they opened their new, chic handbag, the bloody contents really shook them.
What a grim, but effective campaign. I'd say this will certainly make some people question what they've ever bought without thinking about where it comes from in the past. I know I will.